Lane Crawford, Pure Sunfarms and Altum International Press Release

Altum International Partners With Lane Crawford To Deliver A CBD-Infused Holiday Experience



18 November 2020 - Hong Kong

Altum International Limited (“Altum” ) is excited to announce a partnership between Found and Lane Crawford to deliver some extra joy and calm to the holiday season with a series of co-branded CBD pop-up stores inside the luxury retailer’s ifc mall, Canton Road and Times Square locations.

Shoppers will be able to enjoy a range of CBD-infused coffee, tea, juices and snacks (with non-CBD options available as well). An exclusive Lane Crawford x Found Christmas gift set, featuring LIFE water-soluble CBD liquid, Felix & Co body balm, Chocobien CBD chocolate bars, Pure Sunfarms CBD gummies, Floax CBD bath salts, and Found CBD-infused tea bags will also be available for purchase.

"We are delighted to bring Found to life in partnership with such a prestigious partner as Lane Crawford, especially as they celebrate 170 years of retail history here in Asia," said Fiachra Mullen, Chief Marketing Officer for Altum International. "They have a proven history of innovation and category leadership and we believe this is perfectly aligned with our mission of bringing the benefits of CBD and other cannabinoids to the wider Hong Kong population. For both newcomers and those already familiar with Found, we look forward to presenting a new and fresh insight into CBD and its positive uses at three different Lane Crawford stores this holiday season."

“Beyond the partnership with Lane Crawford, we are particularly excited to be able to present in Asia-Pacific for the first time, Pure Sunfarms, Canada’s market leading cannabis brand,” Fiachra added. Lane Crawford and Found customers will be meeting Pure Sunfarms for the first time in broad-spectrum CBD gummy format formulated for the Hong Kong market. Featuring as one of the exclusive items available in the Lane Crawford x Found gift set, each jar contains fifteen 10mg gummies across three flavours. “We believe that the leading cannabis brands in the Canadian market will hold a special place in the Hong Kong consumer’s heart,” Fiachra noted. “We are incredibly proud to have their trust in helping them access the Asia-Pacific markets for the first time through the most progressive cannabinoid jurisdiction in the region - Hong Kong.”

The pop-ups will run from 13 November through the end of December.

Read more about this announcement in the press releases from Lane Crawford and Pure Sunfarms.

About Altum
Altum International is a cannabinoid company born from its founders’ desire to bring the life-changing benefits of cannabis back to the Asia-Pacific. Through its Hong Kong headquarters, Altum is disrupting the status quo of decades past by importing, distributing and marketing a curated range of high-quality cannabinoid products across the region in a compliant and cost-effective manner.

In early 2020, Altum launched a line of consumer-friendly CBD products (Felix & Co), as well as plug-and-play CBD inputs for business operators (LIFE CBD) in the Hong Kong market. Following this, Altum launched Found, Asia-Pacific’s first CBD retail platform and café – designed to educate consumers and elevate category awareness. The August 2020 completion of a strategic investment from Village Farms International (TSX:VFF; Nasdaq:VFF) has further fueled Altum’s growth aspirations for 2021 and beyond.


About Lane Crawford
Founded in 1850, Lane Crawford is an iconic luxury department store, with a mission to search the world for the most exciting talent and product, to create the ultimate luxury edit of fashion and lifestyle for its customers across Greater China.

Featuring the largest own-bought designer portfolio across Womenswear, Menswear, Beauty & Wellbeing, Home and Lifestyle, and Fine Jewellery in the region, Lane Crawford constantly evolves its product, experience, and services offer to embrace the most innovative and relevant designers and exceptional craftsmanship of the season, and to reflect the dynamic pace of its market and customers.

With four stores in Hong Kong SAR; and three stores across Shanghai, Beijing and Chengdu, supported by a global digital flagship, and a purpose-built ecommerce site for China and WeChat store, Lane Crawford is Greater China’s first and only omni-channel luxury fashion retailer. Each store is personalised to its location and designed to provide a sensory experience, fusing fashion, design, art and music, while offering exceptional service.

Lane Crawford is a part of The Lane Crawford Joyce Group, Asia’s premier fashion retail, brand management and distribution group, which also includes cutting-edge fashion boutique Joyce; fashion footwear, handbags and accessories specialist Pedder Group; and fashion, beauty, and lifestyle brand management and distribution business ImagineX Group.

About Pure Sunfarms
Located in Delta, British Columbia, Pure Sunfarms is one of Canada’s largest, single site, licensed producers of high-quality, greenhouse-grown cannabis. With decades of growing experience and 1.1 million square feet of best-in-class greenhouse operations, the company has capacity to produce 75,000 kilograms of dried flower annually for the Canadian recreational market.

Current supply agreements in place include the Ontario Cannabis Retail Corporation (OCRC) (operating as the Ontario Cannabis Store (OCS)), the BC Liquor Distribution Branch (BCLDB), Alberta Gaming, Liquor & Cannabis (AGLC), the Saskatchewan Liquor and Gaming Authority (SLGA), and most recently, the Manitoba Liquor and Lotteries Corporation. Pure Sunfarms also provides cannabis to other Licensed Producers in Canada.

Pure Sunfarms is converting a second 1.1 million square foot greenhouse for cannabis production, which is expected to double annual output capacity to 150,000 kilograms. The company also holds an option on an additional greenhouse facility, currently owned and operated by Village Farms, which could further increase total production area by approximately 2.6 million square feet.

Pure Sunfarms is a wholly-owned subsidiary of Village Farms International, Inc.



For more information, contact:

Fiachra Mullen
CMO
fiachra@altum.group
+852 5228 0105
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